WEST: New Kid on the Block

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LOCATION: Perth.

STYLE: Classic Denim Jacket; Superdry. Essential Frippy Mini Cami Dress; Superdry. Boots; Chanel.

COMMENT: Up until now, Superdry has been the place that you visit when you’re travelling abroad and need a fix of streetwear. Gone are the days of jumping of a jet to London to grab their ‘future classic’ pieces if you’re based here in Perth, also known as the most isolated city in the world! Superdry have recently opened an incredible flagship location in the heart of Perth City. Launched in 2003, Superdry has brought a slice of London down-under, fusing clothing inspired by vintage Americana with high-impact Japanese graphic imagery. Opening night saw the new Perth store (which happens to be the largest Superdry in the nation) heaving with a huge urban crowd who saw the products in the flesh whilst sipping signature cocktails. My personal favourite Superdry component is their impressively crafted active wear- ‘SuperdrySport’- and it’s no exaggeration that my new running shorts are literally my current obsession (I’ve worn them more than any other wardrobe staple over the past month). Personalisation is an absolute luxury that we’re all coveting and Perth is the exclusive store to offer this service outside of the United Kingdom. I expected to see the Superdry logo splattered across all items but was pleasantly surprised to discover the majority of the pieces are understated separates designed to last. Their leather and denim jackets are definite must haves while the plain men’s t-shirts could easily fill my husband’s wardrobe. Nail on the head Superdry… Welcome to Perth!

The Perth Premier Superdry store is now open and located at 636 Hay Street Mall, taking up 450sqm of residence on the ground floor of the iconic Savoy Hotel heritage building.

Outfit images courtesy of Grace Robinson Photography.

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