WEST: New Kid on the Block

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LOCATION: Perth.

STYLE: Classic Denim Jacket; Superdry. Essential Frippy Mini Cami Dress; Superdry. Boots; Chanel.

COMMENT: Up until now, Superdry has been the place that you visit when you’re travelling abroad and need a fix of streetwear. Gone are the days of jumping of a jet to London to grab their ‘future classic’ pieces if you’re based here in Perth, also known as the most isolated city in the world! Superdry have recently opened an incredible flagship location in the heart of Perth City. Launched in 2003, Superdry has brought a slice of London down-under, fusing clothing inspired by vintage Americana with high-impact Japanese graphic imagery. Opening night saw the new Perth store (which happens to be the largest Superdry in the nation) heaving with a huge urban crowd who saw the products in the flesh whilst sipping signature cocktails. My personal favourite Superdry component is their impressively crafted active wear- ‘SuperdrySport’- and it’s no exaggeration that my new running shorts are literally my current obsession (I’ve worn them more than any other wardrobe staple over the past month). Personalisation is an absolute luxury that we’re all coveting and Perth is the exclusive store to offer this service outside of the United Kingdom. I expected to see the Superdry logo splattered across all items but was pleasantly surprised to discover the majority of the pieces are understated separates designed to last. Their leather and denim jackets are definite must haves while the plain men’s t-shirts could easily fill my husband’s wardrobe. Nail on the head Superdry… Welcome to Perth!

The Perth Premier Superdry store is now open and located at 636 Hay Street Mall, taking up 450sqm of residence on the ground floor of the iconic Savoy Hotel heritage building.

Outfit images courtesy of Grace Robinson Photography.

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EAST x WEST: The Eyes Have It

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STYLE: Michelle: Givenchy glasses via SpexDesign, a privately owned, family run North Perth optometrist. An incredible range of eyewear brands are available here, including Kenzo, Carla Zampatti, Furla and Prada. A true speciality store that has staff that are both knowledgeable and kind.
Nikki: Jono Hennessy glasses via Eyes On Queen, right in the heart of Melbourne. These guys know how to help you choose the right frame for your face and are happy to take the time for you to try on basically every pair in the store! I initially went straight for the Prada, but the team introduced me to this amazing Australian designer and overall I am so much happier with the shape of these frames.

COMMENT: We know we’re not alone when we say we’re beyond addicted to our phones. It’s our job to be front and centre with all things digital and it’s no exaggeration that we literally spend the majority of each day glued to our devices and screens. Who isn’t! We’ve just jumped onto the Eyezen bandwagon, which relaxes and protects our eyes against the everyday strain of prolonged use of screens. Although both of us actually require prescription lenses for everyday life, Eyezen is suitable for anyone who spends a chunk of their life on tablets, smartphones and screens. The process was super easy and involved visiting our local optometrists for a (much needed) eye test. The hardest part was selecting from the huge variety of fashion-forward eyewear which is now available. We have been wearing our new glasses for the past week and noticed instantly that our vision is both sharper and clearer. We’re getting less afternoon tiredness in our eyes and feel less guilt browsing our phones for hours each night as Eyezen provides blue light protection (blue light gets a bad wrap as it’s known to disrupt sleep). Eyezen is an obvious choice to protect our eyes as we’re obviously not giving up our devices anytime soon!

Outfit images courtesy of Stylesnooperdan and Grace Robinson Photography.

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WEST: TPFF Flannel

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EVENT: Closing Night of Telstra Perth Fashion Festival.

STYLE: Jacket; Flannel. Bralette; Flannel. Cami; Flannel. Skirt; Flannel. Heels; Ego.

COMMENT: A label born on the west coast of Australia, Flannel has come a long way in a relatively short amount of time. Since 2006, Flannel has opened boutiques across Australia and Los Angeles. Having only heard positive things about this local label over the years, I was beyond excited to be invited to Flannel’s 2016 Telstra Perth Fashion Festival show. Having a one-year old at home lends itself beautifully to online shopping but I have to admit that visiting the Subiaco store to select my head to toe look was a highlight experience in itself. Seeing the luxurious fabrics in person, understanding the collections and trying on the silk slips was paramount to gaining a greater understanding of why Flannel is renowned for lifestyle wardrobe staples, which are both romantic and understated. The silk bomber jackets are effortlessly cool, the bralettes are delicately cut while the embellished dresses are pure understated luxury. The day of the show arrived (which happened to be closing night of TPFF) and so did a typical buzz kill cold. I had been so careful to not overdo my fashion festival commitments this year, focusing only on shows which truly mattered to me. To say I was frustrated to miss the show (at the Art Gallery of WA no less!) is an understatement. So I cooked some fresh pasta, watched social media for snippets of the live Flannel show then went to bed at 8am. Yep, I’m so extreme.

Outfit images courtesy of Grace Robinson Photography. Runway images courtesy of Stefan Gosatti for Telstra Perth Fashion Festival.

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EAST: SPRING RACING ON CHAPEL STREET (PART II)

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STYLE: Dress; Alice McCall ‘Day Break Dress’. Heels; Lauren Marinis ‘Gilda Red Suede’.

LOCATION: Chapel Street, Melbourne.

COMMENT:As promised in my last post, Part II of my stay and play on Chapel Street involves even more amazing activity, this time for those willing to drop some dough on the experience. From my fave places to eat and treat, to where to stay and shop, I hope this helps you find where to hit up through the Spring Racing season ahead.

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EAT: Drugstore Espresso
194 Toorak Rd, South Yarra.
This is just the sort of cafe that the Toorak Road end of Chapel St Precinct needed. The fit out isn’t overdone and the friendly guys that serve you will have beards and/or tattoos along with a smile on their face. Think fresh coconuts, super foods, seeds and soy.

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Treat Yo’self: Burch & Purchese Sweet Studio
647 Chapel Street, South Yarra.
As the name suggests, this small studio beneath The Olsen packs a big punch on the dessert scene. Darren Purchase has made a name for himself in Melbourne and many of the best events I have been to have ensured these tailor-made sweet situations are on rotation. I follow the waiters, but you can also just pop in store to pick it up for yourself. The cake list changes monthly, so it warrants regular visits.

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Stay: The Olsen
637-641 Chapel St, South Yarra.
Where The Cullen is bold, The Olsen is sophisticated. With walls adorned with artworks by Dr John Olsen, the hotel feels spacious and luxurious. After your first dip in the glass bottom pool that literally hangs over Chapel St, you will be fresh for the day of shopping ahead. The Olsen also has two restaurants attached to it which makes it super easy to pop downstairs for a bite if you’ve been out and about all day.

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SHOP: If you’re planning to splurge for the Spring Racing season, Chapel Street has just the shops to scratch that itch for you. My hot tips to hit up include Australian designers Scanlan & Theodore or Manning Cartell. If you’re looking for some Lim of the Phillip variety, hit up Green with Envy which stocks all of your fave international designers including Alexander Wang, Celine, Chloe and ACNE.

Street Style Photography: Grace Petrou.
Store pictures provided from external sources.

WEST: TPFF Myer Fashion Lunch

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LOCATION: Perth Convention Centre.

EVENT: Myer Fashion Lunch of Telstra Perth Fashion Festival.

STYLE: Dress; Self Portrait via Toscani. Heels; Ego.

COMMENT: Having never attended a Myer Fashion Lunch, I wasn’t quite sure what to expect. Women come from far and wide for this annual event, which is a two-course lunch combined with a Myer fashion showcase. I was more than a little overwhelmed when I arrived to see 500 woman dressed to the nines… The combined noise alone was something else! The fashion was expected but the grand scale of this event blew me away. Floor to ceiling velvet curtains were drawn to reveal a ballroom filled with tables and flowers, with one mega runway dividing the room down the centre. I made my way through the glamorous crowd to find my table, which happened to be the very same one Jen Hawkins was seated at- talk about the best table in the house! As a guest of Myer, I probably should have expected something this major but was literally speechless by the magnitude of the day. It was The Bachelor’s Nikki (fresh from the finale controversy) who was the cherry on top of my gluten-free desert that cemented this day as an actual killer. The Myer Fashion Lunch has become a highlight event of Telstra Perth Fashion Festival due to the winning combination of indulgent fashion and food.

Outfit images courtesy of Grace Robinson Photography. Runway images courtesy of Stefan Gosatti for Telstra Perth Fashion Festival.

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